Lawrence Dodds
Opinion
10 October 2023
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With the right algorithms and training data, machine learning can deliver a more accurate and comprehensive understanding of attention across all touchpoints.
Opinion
04 April 2023
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Budget liquidity is a concept that advertisers must embrace if they want to succeed in today's volatile markets, writes UM London’s Lawrence Dodds.
Opinion
26 May 2022
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Up-and-coming brands can ride the feed-surfing trend and tap into discovery commerce, says UM’s Lawrence Dodds.
Opinion
07 June 2021
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As brands look to find a way of breaking through a noisy and overwhelmed marketplace, brand partnerships offer an often creative and impactful way of doing so, says Lawrence Dodds, Client Director at UM London.
Opinion
15 July 2020
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This is the ideal moment for retailers to rip up the playbook and create change, argues UM’s Lawrence Dodds.
Opinion
13 September 2018
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There is more to media choices than audience vs brand safety. UM’s Lawrence Dodds asks whether ethical considerations should become fundamental.
Opinion
07 December 2017
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While the multi-platform world presents significant opportunities for brand advertisers, it also presents new challenges. Today's planners need to call on new and existing skill-sets to unlock the full potential for their clients, argues Lawrence Dodds.
